Tokyo, 6 Mar (EFE) – The famous Hello Kitty cat will debut in a Hollywood production by Warner Bros. studio in an English-language film produced by Beau Flynn (The Skyscraper, Project Rampage), the Japanese company Sanrio announced today.
It will be the first major film production in the iconic character’s 45-year history, a collaboration that has developed in the last five years and that constitutes the first time Sanrio has ceded the rights to Hello Kitty and other of his characters “to a large film studio,” the company said in a statement.
Sanrio said that “the search for writers and creative talent will begin immediately,” with no further details about the work, no story, no category (animation, live-action, etc.) or release.
Sanrio’s founder, president and CEO, Shintaro Tsuji, expressed his happiness at the characters’ Hollywood debut and added: “Hello Kitty has long been a symbol of friendship and we hope this film will serve to grow that circle.
“Hello Kitty and her friends have been part of our shared culture for decades and we look forward to exploring where her new adventures will take her,” said Richard Brener, president of New Line Cinema, a subsidiary of Warner Bros. responsible for productions such as the Oscar-winning trilogy “The Lord of the Rings” (2001-2003).
Brener called it a “rare privilege” to “explore the possibilities of such timeless intellectual property.
Hello Kitty starred in several Japanese short films in the 1980s and has been the main character in several series.
Sanrio has built an empire around the iconic feline, designed in 1974, whose face and figure can still be found in more than 50,000 products each year in 130 countries: clothes, accessories, stickers, stuffed animals, stationery products, wines, credit cards, guitars, sex toys, trains and even hospitals.
The announcement of this Hollywood production comes four years after Sanrio unveiled in July 2015 his plans to make the first feature film starring Hello Kitty, which he then planned to release worldwide in 2019.